Making the decision to be an entrepreneur or the owner of your own business takes a lot of courage. Why? Because, the responsibilities that come with running a self-owned business is not something that should be taken lightly. As the owner, you are involved in everything from securing capital for the business to managing the finances, converting leads to clients, paying the bills incurred by the business and basically ensuring that the survival of your York Wedding Photographer outfit is not threatened. With the responsibilities, it is quite easy for anyone to be overwhelmed.
However, moving away from the many responsibilities that business owners are usually saddled with, another thing you have to look at is how to maintain the growth of the business especially when you are starting out. For a new business, one thing that is important to note is that for the very first year, you aim should not be to make profit! If you manage to breakeven then that is good but most businesses in their first few years often make a loss.
Your aim for at least two years of your starting out is to gain visibility and amass clients. So, ho can you do that? Read below:
One thing you need to get comfortable with at the early stage of starting out is network. The best way to get business and referrals is by going through people you know and having them recommend you to interested parties. As you start a circle of reaching out to family and friends who in turn connect with people they know on our behalf, you build a large network for yourself to have options for clients.
Attend trade fairs
Another thing you can do to boost the reach of your network is to interact with people in the same field as you. Your idea is to be a York wedding photographer meaning your niche is photography and weddings. Therefore, why not attend trade fairs that are solely targeted for people like you. For example, weddings have a host of vendors from florists, decorators, caterers, planners etc. You might even see other photographers like yourself who are looking for supplementary photographers to ease their work load.
Build a website
We live in the digital age where basically everything you do is tied in one way or the other to the internet. Most people call the internet the global village which aims at keeping people from all parts of the world connected. So, what better alternative can you think of to make yourself visible to the general public other than social media and websites? Maintaining a digital presence is very key in maintaining the visibility of your brand. You can also do yourself a whole world of good by getting listed on google business pages. With the help of Google who lets your website be ranked on search engines you can as well turn visitors to your site to paying customers.
For more information on how a York wedding photographer can improve business growth, visit http://www.joannebphotography.co.uk/