Wedding photographers need to understand that the purpose of the blog.
The blog is really meant for the future clients to look into. Do not be one of those wedding photographers out there who tremendously underestimate the value of what a well written wedding photography blog can bring in for as far as marketing and acquiring new clients is concerned. The blog is your golden ticket to the future and something that you should be working on developing as much as possible. A blog can direct much needed traffic to your site, making sure that what you have in there reaches more people than ever. It will also make sure that for as long people are typing in searches related to your blog, your blog should come up as well one way or the other. It is strategic and smart and something that you should be banking on to really get your business through the day.
You should utilize the blog to help you get in touch with the vendors providing in the wedding service industry.
Smart wedding photographers make sure that they are always able to network with the people that they work with in the weddings that they book. The blog is the perfect platform for you to network with the rest of the people you work with in the weddings that you do get to cover. Get your second shooter to collect the info of the rest of the wedding service providers when the actual wedding is under way. If the couple hired a wedding planner, then you should try to get in touch with the planner instead. There is a pretty good chance that he the wedding planner has all of the business cards of the vendors. You need the names of all of the vendors alongside live links that will lead up to their own sites. Reach out to the vendors once you are done with the blog. Send them a short email stating that you have showcased them in your blog. They will be more than happy to share the link in their own channels and get your blog entry better traction more than ever.
Keep the title of the post simple
There is only one formula to stick to. You do not need anything too eloquent and flowery when it comes to the composition of the title of the blog post. The formula is pretty simple. Get the names of the couple (first names only, as much as possible), the name of the wedding venue, and then the location where it is going to be held in. anything more than that and the title will end up being a little too long and wordy and that is the last thing that you might want to go for at the end of the day.
Work on your writing skills
Wedding photographers are not all just about shooting the images; they should be able to write too. If you want to come up with high quality content, you will need to be able to write it one way or the other. Take the time to really build your content up. There is no need for you to rush through it all.